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Melbourne alcohol delivery hot spots for beer, wine and traditional favourites revealed
ESSENDON is an emerging craft beer hub, Ferntree Gully overflows with red-wine lovers, and Glen Iris residents revel in traditional favourites like Victoria Bitter and Carlton Draught.
A Melbourne snapshot, based on delivery service Tipple’s customer orders over a year, has pinpointed alcohol preferences by postcode.
Tipple co-CEO Matt Walsh said age and gentrification influenced choices.
“The younger generation are more attuned to craft beers, whereas the oldest customers still prefer traditional local beer that they grew up with,” Mr Walsh said.
“Gen X and the youngest customers are big on imported beer, while red wine is a favourite across many ages from Gen X onwards.”
Red wine was the runaway top drop in Ferntree Gully, accounting for 71 per cent of deliveries. Aspendale Gardens, Surrey Hills, South Kingsville, Mentone and Niddrie were other hot spots.
Ferntree Gully resident Ellie McAlpine, 36, said she enjoyed winding down with a glass of wine with dinner, or after her two children had gone to bed.
White wine reigned supreme in Moorabbin, featuring in 82 per cent of orders. It was also dominant for Kooyong, Croydon, Bentleigh and Ringwood East.
Tipple tracked purchases of more than 500,000 bottles of alcohol ordered via its app.
In Melbourne, it delivers across 158 suburbs. The app is most popular with Gen Y drinkers.
Essendon customers had an obsession with craft beer, which snared 52 per cent of deliveries to the area. Brunswick, West Melbourne and Abbotsford were the next biggest craft-beer cravers.
Local beers were popular with buyers in Glen Iris, comprising an 80 per cent share of orders. St Kilda and Coburg were next in line.
Baby Boomers and the eldest “Silent Generation” spent most — on average at $90 per order — followed by Gen X ($86) and millennials ($72). Drinkers aged up to their early twenties spent an average $62.
Melburnians favoured red wine more than Sydneysiders, at 24 per cent of all orders compared with 18 per cent across the border.
Sydney customers popped more sparkling wine corks. Bubbly made up 13 per cent of orders there, versus 7 per cent for Melbourne.
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