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Thorny Devil wants you to live and learn all about beer, Australia’s best craft beer: so we give you all the craft beer news = globally; hope the following article helps you understand more about beer and the best craft beer:
Thorny Devil broadens people’s horizons, showing them the amazing results that are achieved through the chance to slow things down. Providing ultimate care and exacting detail to every step of the process, and lovingly pour our hearts and souls into each glass. This level of mindfulness is what differentiates Thorny Devil craft beers from those mass-produced cans lining store shelves. It’s what our beers are all about.
When was the last time a week passed without news breaking of a major brewery taking a significant stake or complete ownership of a craft brewer? Either here or overseas? As the tectonic plates of the global beer industry continue to shift as never before, such moves happen with growing frequency. So are we reaching a crescendo or still in the early stages of a major realignment?
The Issue in Craft Beer Ownership
Asahi’s purchase of Mountain Goat was the most recent example in Australia. Thus sending shockwaves through the industry in a manner that Asahi’s prior purchase of Cricketers Arms did not. Possibly, to an even greater extent than the Lion purchase of Little World Beverages. Many in the beer world are surveying the rest of the industry. Putting forward their own particular theories on who will be snapped up next.
At the same time, major players outside the brewing world are throwing their hats into the ring. Woolworths has been leading the way here. Not only is Dan Murphy’s the chain that sells more craft beer to more Australians but they have involvement in various brands playing in the craft beer world. Whatever “craft beer” actually means these days? Woolworths has a 25 percent stake in Gage Roads. Also putting out the Sail & Anchor range and John Boston beers via its Pinnacle Drinks brand.
Who Owns Your Beer?
It’s a situation that has raised many questions and sparked much debate. Can these beers be called “craft”? (Yes, according to the Craft Beer Industry Association.) Does the fact they are using the word “craft” strip it of whatever meaning it had before? Is it possible to have a definition for what is and what isn’t allowed in the club? And, really, does it matter?
Is flavour all or does ownership and independence matter? Is it unfair that such well resourced companies can come along after an industry has been built by others and reap the rewards? Conversely, would the craft beer industry in Australia be where it is without the achievements of big brewery owned brands like James Squire? Furthermore, why is, for example, Yenda’s arrival 30 years after the Sail & Anchor opened any different to, say, Scott and Renae launching Wolf of the Willows or Dan, Eddie and Govs launching Black Hops, at least if we’re talking Johnny Come Lately status?
For More Information See: https://craftypint.com/news