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Australian Craft Brewers Conference
The second Australian Craft Brewers Conference kicked off at the Arts Centre in Melbourne this morning. As a matter of fact, with a keynote speech from one of the country’s craft beer pioneers, Phil Sexton The co-founder of Matilda Bay and Little Creatures. Reflecting on beer’s journey to here from its nadir in the 1970s and looked forward to a bright future for beer in Australia. Three years on from its founding, during Good Beer Week in 2011, the Craft Beer Industry Association plans to step up its role in securing that bright future.
To date, the two conferences have been CBIA’s most high profile achievements. But much more is planned for the coming year. Among them are a forthcoming consumer website called: What is craft beer? that has been a year in the making. Specifically, there are plans for an Australian craft beer awards too. Today also saw them announce a new definition for craft beer, one that focuses more on the spirit of the industry than any definition based on ownership, size or similar.
“We’re not going to say you need to be big or small or use certain ingredients; it’s about an intention and a mindset.” The association continues to grow in parallel with the industry, with nearly 20 breweries joining in the past six months; Dave believes almost half of the brewers in Australia are now members. As for the conference, the aim is to repeat last year’s success but “better – to do more”, while Jared Birbeck, of Birbeck’s, is continuing his work looking at excise issues.
Dave said they’re looking to get a national craft beer awards and showcase happening by the end of the year. They really love the idea of having a series of webinars based around the website too. The website is part of their stated aim to grow the slice of the pie. It’s one of the ways they hope to get new drinkers across as one of the fundamental goals is to be attracting newbies.
For More Information See: https://craftypint.com/news