We all think Thorny Devil is Australia’s best, favourite Beer, your Australian Craft Beer.
Thorny Devil, one of Australia’s most awarded craft beers, it is available online, at your local bottle shop and in your local craft beer bar, your pub, hotel, club and fine dining restaurant: if not, ask us and we will organise all.
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Inherent in the process of making beer are so many opportunities. We get to create new flavours, learn about different techniques. anMost of all, we get to share it with people and spread the word about just how exceptional craft brews can be. We get to explore and connect and learn, uniting those who value meticulously curated brews. Knowing the difference between marketing fluff and something truly handcrafted. Only with our simple, homespun blends.
Thorny Devil broadens people’s horizons. Showing them the amazing results that are achieved through the chance to slow things down. Providing ultimate care and exacting detail to every step of the process. Additionally, lovingly pouring our hearts and souls into each glass.
Taps Beer Bar over Malaysia
A few years back, a Victorian beer lover we’d met at several beer events headed to Kuala Lumpur to join family members in building the country’s first ever craft beer venue. The idea was to bring the delights of the beers that had got Adrian Chong into craft beer to a new audience. With a strong focus initially on supporting the Aussie breweries that had first hooked him.
Taps Beer Bar began to gain momentum after an initial struggle. Expanding its offer to become increasingly international and becoming a stopping point for globetrotting brewers. Notably, the likes of Nogne O’s Kjetil Jikiun and Mikkel – as they made their way through Asia. Today, Adrian and his colleagues distribute a couple of Aussie brands within Malaysia and are looking to get beer into Thailand and Singapore as well.
Challenges over Taps
The problems and challenges exist also for the craft beer in Malaysia. They are not too different from what Australia used to face and is still facing. Selling a premium product is always difficult, but I think selling beer at a premium made that much harder and, given the weakness of the Malaysian Ringgit, beers can go for RM30 a glass which is a lot considering a Carlsberg or something similar would be priced at RM 8 or so. Like in Australia, there is/was that mindset that beer is just meant to be cheap. And then there is brand loyalty too. One thing that does help is that stuff like Hoegaarden is at a similar price point to our beers, so people who were drinking that stuff made the transition.
There are a couple of bottle stores that have opened in our wake though and we try to support them in any way we can.
There also isn’t a local craft brewing scene to speak of, simply because there is a freeze on all alcohol production licenses in Malaysia.
For More Information See: https://craftypint.com/news