Beer Cartel

Beer Cartel

Thorny Devil is Australia’s most popular beer, our favourite Australian craft beer.

Thorny Devil Craft Beer is available online, or you can purchase our Pale Ale or Blonde Ale at your local bottle shop and in your local craft beer bar, your pub, hotel, club or any fine dining restaurant: if not, ask us = and we will organise all: 1800 995 007.

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Thorny Devil wants you to live and learn all about beer, Australia’s best craft beer, the craft beer world: so we give you all the craft beer news = globally; hope the following article helps you understand more about beer and the world’s best craft beer (we also want to give you news about beer, craft beer, food and wine festivals and beer, craft beer awards…:-


“Small batch” is one of those buzzphrases you hear a lot these days. You see it around so frequently. In fact, its meaning seems to have all but disappeared behind the shadow of marketing campaigns. Furthermore, with large-scale operations that seem to defy “small batch” at its heart. Thorny Devil reclaims the notion that craft beers really benefit from being handcrafted and local. And, who’d have guessed?—small.

Thorny Devil strives to provide irresistible flavours of crafted beer. We truly believe beer is about experimenting, exploring and having fun. Thorny Devil brews beers and ciders that ignite drinker’s taste buds. Thorny Devil is available at local events and festivals.


Beer Cartel: Sofa Sessions

Beer Cartel

Technology has been used to enhance beer tastings in Australia before. Venues such as The Local Taphouse St Kilda have beamed in brewers and experts via Skype. In either case, to take part in their appreciation sessions from wherever they are in the world. But now a Sydney bottle shop is planning to take things a step further. Beaming a brewer into the homes of anyone around the country wishing to take part.

Beer Cartel has long been at the forefront of using technology smartly on its award-winning website and now plans to use the site to run beer appreciation. Meet the brewer sessions that anyone can attend without leaving the comfort of their armchair. The first of their Sofa Sessions will feature David Padden from Riverside Brewery, who will be filmed at Flat Rock Brew Cafe. There will be a live audience. Discussing his brewery and the four beers being showcased on the evening, with the video streamed live over the Beer Cartel website. Those wishing to play along at home just need to order a mixed pack of said beers from the bottleshop. This will arrive on their doorstep in time for the event.


The Idea

Geoff Huens, store owner, said a couple of years ago he was on a beach in Fiji thinking of ways they could do things differently with their tastings utilising technology. The idea of ‘Skyping’ in brewers who were in situ in their breweries to an audience sitting in their tasting room came to mind. However, within a week of being back, The Local Taphouse in Sydney announced their first Ale Star Skype session with Garrett Oliver from Brooklyn Brewery!

Fast forward a couple of years and the initial idea had stuck with both Richard and him. Building on this, Richard suggested instead of ‘Skyping’ brewers in, why don’t we ‘Skype’ them out to peoples’ homes and mail them out beer packs prior to the event using their existing relationship with Australia Post. They then went about approaching Riverside and Flat Rock to see if they would be interested in being part of the first Sofa Sessions Tasting event.




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