Beer, free beer, free craft beer

Beer, free beer, free craft beer

Thorny Devil is Australia’s best beer, the best Australian craft beer; found in the best Melbourne bars, Sydney hotels, Brisbane pubs, Peth restaurants and Adelaide (buy cheap craft beer online = see our online bottle shop): cheapest craft beer in Australia = free delivery.

Thorny Devil Craft Beer is available online, or you can purchase our Pale Ale or Blonde Ale at your local bottle shop and in your local craft beer bar, your pub, hotel, club or any fine dining restaurant: if not, ask us = tony@thornydevil.beer and we will organise all: 1800 995 007.

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For more information on this craft beer article, or get other beer, bar, pub, bottle shop specials, or craft beer discounts (or to find our about Melbourne craft beer bars, Sydney craft beer hotels, or Brisbane beer pubs or great Perth beer bars or Adelaide’s best bars, hotels, pubs: go to:-

 

Australia’s Craft Brewery Mercury Hard Cider Won DBA Award

Thorny Devil is one of the best Australia’s Craft Brewery in the country. It wants you to live and learn all about craft beer: so we give you all the craft beer news = globally; hope the following article helps you understand more about craft beer.

Mercury Hard Cider was the only Australian brand to take out an award at the DBA Design Effectiveness awards in London.

The CUB product won bronze in the beverages category. The Design Business Association is “the UK’s most vocal champion of effective design in the creation of business growth.”

In the face of falling sales of its legacy Mercury Cider products, CUB employed Denomination Design to develop Mercury Hard Cider to target the 18-24 predominantly male drinker category, with an approach that took cues from bourbon brands rather than existing cider products.

Following the product launch in October 2015, Mercury became the fastest growing top-five cider brand in Australia.

With no advertising and little promotion, the new drink sold 5.46 million cans in its first 18 months. The launch also played a part in parent brand Mercury’s reversal of fortunes to go from declining sales of -7% at the time of launch, to +6.1% 18 months later.

Two key hurdles outlined by CUB in their brief to Denomination were:

Availability of display space: cider sales in Australia make up only 5% of alcohol sales, but 40 newmercury hard cider products enter the category annually, so display space is very limited in stores.

The ‘sea of sameness’ where majority of cider brands occupy a similar space visually – dominated by rustic typography, apple trees, and green colour featuring prominently on packaging.

For detailed information, check out the link https://www.marketingmag.com.au

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