Beer world

Beer world

Thorny Devil is Australia’s most popular beer, our favourite Australian craft beer.

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More and more lately something known as “Season Creep” has been happening in the beer world. Many beers are season-specific, and come out at predetermined times of the year. Companies like Samuel Adams have been pushing this release back further and further each year. It is this early release that is known as season creep.

A prime example of season creep is the release of Samuel Adams’ Summer Pack. This is a variety pack of beers themed for the summer months. The pack includes:

  • Summer Ale
  • Boston Lager
  • Porch Rocker (radler)
  • Belgian Session
  • Little White Rye (new)
  • Blueberry Hill Lager (new)

 

What are your thoughts on season creep? Is it nice to have a little taste of summer early, or should this really wait until the proper months to come out?

 

(http://craftbeeracademy.com/season-creep/)

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