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Battle Started Over Beach Blonde Ale In Federal Courts
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A battle is brewing in the federal courts. At stake: rights to use “Beach Blonde Ale” as the name of a beer in local markets.
Santa Rosa Beach-based Grayton Beer Co. filed the lawsuit Feb. 9 in the U.S. District Court for the Northern District of Florida against St. Petersburg-based 3 Daughters Brewing Co. In its lawsuit, Grayton Beer levels allegations of breach of contract and copyright infringement over its signature “Beach Blonde Ale” and has asked the court to limit 3 Daughters’ distribution of their same-named beer to outside the Florida Panhandle markets. Grayton Beer also is asking for a jury trial to determine damages for a loss of sales to 3 Daughters, according to the complaint.
An exact amount of sought damages has not been explicitly announced. The minimum claim of damages in federal court is $75,000. A jury, though, could award more or less, or they could side against the plaintiff.
Attorneys for both companies held a conference call Thursday to discuss the case with U.S. District Judge Robert Hinkle. The parties discussed a timeline for an injunction against 3 Daughters selling their product in Grayton Beer’s markets.
Mike Harting, CEO of 3 Daughters, said more meetings are scheduled in the coming weeks and he is hopeful both sides can come to an out-of-court agreement.
“We are a passionate bunch,” Harting said. “Hopefully cooler heads will prevail and we can work it out as business people.”
What that would entail, Harting declined to say, as negotiations are pending.
In the lawsuit, Grayton Beer claims it laid the groundwork of name recognition in the area and 3 Daughters is capitalizing on it, despite the two companies initially
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