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Seven more sleeps… Seven more sleeps… Yes, not long now until the planning, preparation, talk and bluster ends and Good Beer Week 2012 explodes into life. This time next Saturday, Holgate will have thrown open its doors for the sold out Bull and Raven Cask Off, the beers for the sold out Brooklyn Brewery Degustation will be chilling, True South’s Art vs Beer Exhibition will have opened, all manner of weeklong showcases – from the Pint of Origin series to Kiwi Takeovers, a Yarra Valley Brewers Showcase and the Great Beer Swap – will be in full swing alongside other weeklong offerings featuring beer, burgers and more beer (and burgers), and the crowds will be gathering at the Royal Exhibition Building for the third session of the Great Australasian Beer Spectapular.
Given thousands of you have visited the Good Beer Week website more than 100,000 times in the past month alone, it probably doesn’t need asking, but just in case: “Are you ready?” We’re raring to go here at Crafty Towers where, as part of the Good Beer Week Team, we’ve been fielding requests from media and punters alike, watching as more events pull down the shutters and announce “No more room at the inn!”, and feeling the buzz build. If 2011 was a blast, goodness knows how 2012 is going to go down, given the excitement already in the air…
When we sat down after the inaugural festival to plan for 2012, we agreed the following aims for Good Beer Week:
to promote and encourage the appreciation of Good Beer to a wider audience;
to educate the public about Good Beer;
to increase the market for Good Beer; and
to support local and regional producers of Good Beer and promote their products and venues to a wider audience.
The attention already garnered by the festival’s 100 events and the very nature of the events themselves suggests we’re on track. Already, plenty of people who wouldn’t have even known about the first festival have booked up heavy schedules for the week as the events highlight how far good beer is spreading from the traditional craft beer bars. Hopefully, this is the sort of week where a few more decide to dip their toes into the good beer world for the first time; certainly, there’s never been a better time for you to encourage your non-beer drinking friends to give it a go.
For More Information See: https://craftypint.com/news