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Having blown up Melbourne’s Cherry Bar on the last night of Good Beer Week with a night of hard rock, blues and craft beer, the original instigator of the Rockstar Brews concept in Oz is teaming up with his biggest band yet. Past collaborations with Front End Loader, Hell City Glamours, My Dynamite and Crow already under his belt, Richard Adamson and his Young Henrys crew has now created a beer with Aussie legends You Am I. The beer – Brew Am I – will be available on the band’s forthcoming sellout tour that kicks off at the Dark Mofo festival in Tasmania on June 19.
Brew Am I is a hoppy summer ale style beer featuring the new Kiwi hop Kohatu that Richard says givesÂ the beer floral, spicy and piney characteristics. It’s been designed with bassist Andy Kent, who has been a pretty regular caller at the Newtown brewery in recent weeks, and the beer is, says Richard, “crafty enough to be a good introduction to craft beer” for You Am I fans without being too confronting.
“We took ingredients from each of the places the band members are from in Australia and New Zealand,” he says. “Wheat from WA, malt from Victoria and hops from New Zealand.
“Andy has been knocking about the brewery but has been a bit busier than anticipated. The tour has taken off – they’ve sold out so many shows it’s ridiculous. Hopefully the fans are as thirsty for the beer as they are for their music!”
Where possible, the beer will be poured at venues on the night of You Am I’s show. Where this isn’t feasible, Young Henrys has arranged for kegs to be delivered to nearby pubs so that gig-goers can get their hands on it before and after. There will also be a release of limited edition You Am I squealers (one litre refillable vessels).
As for the name…
“We got a bit puntastic,” says Richard. “In the end we could have come out with an entire range of You Am I beers based around various song titles.
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