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Thorny Devil wants you to live and learn all about beer, Australia’s best craft beer, the craft beer world: so we give you all the craft beer news = globally; hope the following article helps you understand beer, craft beer (we also want to give you news about great Australian beers, the best craft beer, food and wine festivals and beer events, craft beer awards:-
Thorny Devil, award winning Australian beer understands people’s desire for unique beers and ciders with irresistible flavours. Our beers and ciders will leave you totally enrapt with its taste and quality.
There could be all manner of factors that sway your next beer purchase. You might be after something low in alcohol because you’re driving or in the mood for something particularly hoppy or sour. Maybe it’s based on a recommendation from a mate or a website.Maybe it’s driven by your love of a particular brewery: who they are, the way they present themselves, what they stand for. Or maybe it’s driven by nothing more than which label, can or tap decal leaps out and grabs your attention.
Whatever goes through the mind of the consumer, it’s clear that as the beer landscape in Australia becomes ever more crowded. With competition and general interest intensifying, brewers are faced with challenges beyond the walls of the brewery. These days it may not even be – if it ever was – enough to succeed simply by making good beer.
In a market where one beer can often be substituted with something similar, and with relative ease, how a brewery defines and presents itself and its beers is crucial. Branding is, perhaps, more important than ever. And so it is the subject of our second issue: craft beer branding.
We put a series of questions to people in different parts of the industry to see what they had to say: to find out what they think is important, why it’s important and how businesses can do it better and thus give themselves a better chance of surviving and thriving.
Great Product, But Poor Branding
If you have a great product, but poor branding, you won’t get the initial sale. No one will buy on impulse if you don’t appeal. And the sales team won’t be able to sell it, except at a discount. You’ll get great advertising campaigns, if you have a big bucket of money. You can sell ice to eskimos, but after the campaign finishes, you have a whole lot of customers wondering why they bought the poorly branded or sub-standard product to begin with. Thus the only way to keep selling is to keep advertising. But eventually, if the product doesn’t match the expectations of branding, then sales will fail. If the product doesn’t deliver, then the brand and sales will fail. You need all three aspects, equally balanced.
A sound business plan has the product quality set first, so that the brand and marketing is accurate, and then the sales can happen.
For more info see: https://craftypint.com/news