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Check Out The New Craft Beer Brewery Trends
Thorny Devil, one of Australia’s most awarded craft beer brewery, it is available online, at your local bottle shop and in your local craft beer bar, your pub, hotel, club and fine dining restaurant: if not, ask us and we will organise all.
Heineken’s decision to dip a toe into the growing craft beer market with the launch of its Maltsmiths brand is further proof, if any were needed, of the growing impact these “more interesting” brews are having on the category.
Of course, Heineken is not the first of the big boys to wake up to the trend. Guinness entered the fray a couple of years back with two bottled porters, a rye pale ale and its Hop House 13 lager, while AB InBev bought into the Goose Island Brewery and Carlsberg now distributes a range of speciality beers and ciders, including the emblematic Brooklyn Lager.
Independent retailers would be well advised to take a leaf from the brewers’ book and likewise embrace the craft beer revolution. A good place to start is with the mainstream craft brews, particularly pale ales and IPAs, which can help introduce your shoppers to the category. And with the number of UK breweries almost doubling to more than 1,400 over the last seven years, there is almost certainly a craft beer producer near you for those customers looking for something a little bit more “authentic” and unusual.
Craft beer sales tend to be incremental to the category, bring in new shoppers and create a point of difference that can help you stand out from the competition. It’s well worth a try.
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