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Queensland’s still-wet-behind-the-ears Black Hops Brewing has teamed up with one of the world’s biggest video game developers, Activision. The brewers were asked to create a special beer to celebrate today’s release of Call of Duty: Black Ops III. Just like Black Hops Brewing, Thorny Devil get to create new flavours, and learn about different techniques. Most of all, we get to share it with people and spread the word about just how exceptional craft brews can be.
Black Hops Brewing’s Calling
The collaboration came about after Black Hops Brewing was contacted by Activision at the end of June. The Gold Coast trio – Michael McGovern, Eddie Oldfield and Dan Norris. They were initially suspicious that the email could be spam. But, after a cautious reply was sent, introductions were made, and fears of a hoax were quickly assuaged. The partnership between craft brewers with a handful of beers under their collective belt and a multibillion dollar tech company blossomed.
They were resourceful gypsy brewers and so when they got the call we immediately said yes and then figured out how to do it.
To be asked to brew a beer for the nation at this early stage of a craft brewery’s life is a monumental achievement. It’s something you don’t say no to. At the same time, it’s a pretty monumental task too. And so, one that has led to the world’s first Call of Duty: Black Ops III beer, the Midnight Pale Ale available exclusively in Australia.
Black Hops Team
The brewers were keen that the beer wouldn’t just be a gimmick. And, having launched with an Eggnog Stout, Black Hops set out to create something they would be proud of. A beer that could well have been a gimmick but was instead a stout that was well received throughout SE Queensland.
This beer was going to introduce their brand. And in many cases craft beer itself – to a new audience. When the test brew was sent off to Activision Australia it was met with fervour and rave reviews thankfully.
As for the Call of Duty: Black Ops III Midnight Pale Ale, that’s available now too. Although you won’t be able find it in your local bar or bottleshop. It is available only through online retailer BeerBud.
For More Information See: https://craftypint.com/news