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All over the country in recent months, the people have been turning out in droves at beer festivals. Thousands upon thousands have rocked up to events from the Australian Hote’s annual beer festival in Sydney, the Tasmanian Beer Fest and Microbrew Fest, Ballarat’s inaugural Beer Fest, Perth’s first Craft Beer Showcase and many more.
And now it’s the turn of south west WA to show off its wares with the first South West Craft Beer Festival taking place in heart of the Margaret River region. Bringing together a dozen breweries and brewing companies – alongside food and live entertainment – it takes over the sprawling grounds of the 3 Oceans Palandri Estate winery grounds on the weekend of February 25 and 26. It’s a festival that’s been mooted by the region’s brewers for some time, but which has required the impetus of a marketing firm to get it up and running.
“Whenever we got our heads together, we’d say we must do this,” says Jeremy Good, co-owner of Cowaramup Brewery. “But then everyone would get tied up in their own brewery, so we needed someone to come along and organise it.”
Buzz Marketing stepped up to the plate and now they have 12 breweries and brewing companies taking up stalls for the weekend to show off their wares, plus one local cider maker.
“There are brewers from as far afield as the Moody Cow in the Ferguson Valley as well as locals like us, Bootleg, Colonial, Eagle Bay, Duckstein and, if they’re open in time, Cheeky Monkey,” says Jeremy. “It’s on a weekend that’s not traditionally that busy so hopefully the festival will draw a Perth crowd. I’ve heard quite a lot of locals talking about it too.”
While it’s known first and foremost as a wine region, the Margaret River is awash with breweries. There are those that are well established, such as Bootleg – now in its 18th year – and others, such as Eagle Bay, which opened just over a year ago in a superb hilltop setting overlooking the ocean. There are quirky venues, such as Bush Shack, which specialises in flavoured beers, and others with eyes fixed firmly on the traditional, such as Cowaramup with its focus predominantly on British ales and the likes of Colonial (pictured above) and Duckstein who specialise in German styles.
The team running the event, Buzz Marketing, specialise in events in the south west, including the Cape to Cape mountain bike event.
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