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Aussies Boycott Coopers Craft Beer
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Pubs have taken Coopers beer off their taps and drinkers have vowed to boycott the beer after a political marketing stunt backfired on the South Australian brewer.
Coopers is a long-time donor to Bible Society Australia, as well as other religious and conservative groups. They are also one of the largest donors to the SA Liberal Party.
To celebrate 200 years Coopers put out a commemorative beer — complete with Bible quotes — and made a video “conversation” between two Liberal MPs in which they outlined their positions on marriage equality.
Called “Keeping it Light”, the video was filmed inside Parliament House, Canberra. It featured Tim Wilson (pro marriage equality) and Andrew Hastie (against), with the men agreeing to disagree in a “civil and respectful way” before agreeing that other people are doing the marriage equality debate wrong — all while drinking Coopers Light.
There was an immediate social media backlash when the video was released on March 10, with people objecting to Coopers sponsoring a religious organisation to make an explicitly political point.
Lifelong Coopers drinkers swore this was the last time a Pale Ale would pass their lips.
The boycott soon spread to pubs, with the Coopers taps being switched off in the Old Bar, Sircuit nightclub and Mollies Bar & Diner in Melbourne and the Hollywood Hotel, the Newtown Hotel and Hideaway Bar in Sydney.
The Union Hotel in Newtown posted on Facebook: “Due to the recent language coming out of Coopers Brewing, we will be taking their Pale Ale off tap after our current kegs are blown. At this point it seems their views on marriage equality are at odds with not only those of our staff, but our locals and the broader community of Newtown.
For more details, check out the link https://www.greenleft.org.au