Thorny Devil just launched its very own craft beer online shop. Your favourite Blonde and Pale Ale is now a click away. Fantastic deals and discounts await you. Free delivery for orders 1 Case and up. Order now and don’t spare the chance of sipping the famous western Australian award-winning craft beer – Go to thornydevil.beer/shop. Enjoy the following article about the craft beer world.
The greatest strength of a craft brewery is its process; after all, this is what differentiates home-grown brews from every other run-of-the-mill beer lurking on the shelves out there. Our unique brewing process incorporates rainwater along with time-honoured German techniques utilising custom home-made equipment, and every small, handcrafted batch blends the highest quality, freshest ingredients we source from around the globe.
Although we strive to bring the world a little closer together with our inclusion of quality global ingredients, we can’t tell a lie. Mandurah isn’t just where our brewery is; it’s where our hearts are, too. This is why we make the conscious choice to support our region through the use of locally-sourced ingredients. Our ambition for authenticity informs our mission to educate all the thirsty guys and gals around us about how flavoursome real beer can be through unique, quality experiences. Our vision and eventual goal is to become one of the most respected and preferred craft breweries in Australia.
New beer deliver service launches
As the craft beer market grows, the industry is throwing up more and more entrepreneurs hoping to build a business servicing the demand or the culture around it. Brews News currently receives one of two pleas a week to promote a new beer-related Kickstarter projects, on which we will write more soon.
However, one idea to service the market that is constantly thrown up and tried is the beer delivery service. Several have come and gone over the last decade, most notably The BeerMasons.
It’s an idea that seems a winner. People love beer. Let’s send them a selection. However, unlike the way in which wine has traditionally been viewed, beer is a product that price and convenience matter. With the cost associated with managing the packaging and delivery of the beer of the month pack, it is difficult to create enough value in the pack to justify the premium paid for the service. It was easier to justify this when specialty bottleshops were scarce and the novelty of the beers involved added value, but that is much harder as good beer is increasingly more easily available on demand.
Beer Masons sought to add value with excellent tasting notes, recipes, beer education and eventually specialty importing of rare beers. Though all of this is as added cost and their packs were often pointed to as being too expensive for what they offered.
But, for all that, a new service has just been announced. It will be interesting to see whether Beer Days Beer Boxes are able to overcome the issues of price and convenience and create a compelling offer. [MK]
Great beer just got better with new Beer Days beer boxes. Happy days.
Imagine having the greatest and most elusive craft beers delivered right to your doorstep on a regular basis. No fuss, no running around.
This is Beer Days Beer Boxes – a beer experience for lovers of great beer.
Hand selecting the very best, hard-to-find and limited release Australian and international craft beers, Beer Days then deliver them straight to your work or home on a regular or one-off basis for you to enjoy with good mates and good food. It’s the perfect gift for someone who is hard to buy for or for yourself, just because you love great beer.
Beer Days Beer Boxes are the easiest and most convenient way to sample what great craft beers the best craft breweries are producing locally and overseas. Some of the little beauties you can expect to find in your Beer Box include the seriously-impossible-to-find-in-Australia Brew Cult Get Down American Brown Ale (ABV 5.8%) or Barrique Okarma (ABV 6.5%).
Beer Days’ goal is to take craft beer to the masses. If more people drink craft beer, then more brewers will make the stuff – great stuff. Beer Days Beer Boxes are also a way to support the little guys doing great things with craft beer. And that should make us all feel pretty good.
For more information on this craft beer article, or get other beer, bar, pub, bottle shop specials, or craft beer discounts go to: brewsnews.com.au
Shop Thorny Devil Beer now at : thornydevil.beer/shop