Craft beer Scene Elevating by the Beer Bogans and the Beer Snobs
Despite beer consumption in Australia steadily declining over the past six years, craft brewers say their business is growing.
The Margaret River region now has 10 craft breweries, making it the most concentrated brewing area in Australia.
The region’s longest-standing brew house, Bootleg Brewery in Wilyabrup, has experienced growth in recent years despite increased competition since it opened in 1998.
Head brewer Michael Brooks said it was a difficult task to introduce people to craft beer when he started 18 years ago.
“With the emergence of great, iconic breweries in Western Australia like Little Creatures in the early 2000s, what’s happened now is this generation now used to drinking craft beer in Western Australia,” Mr Brooks said.
“They’re a lot more open-minded and their palate’s a lot more adapted now to trying different types of beer.”
Mr Brooks said the increased number of breweries on his doorstop had been beneficial, making the region a mecca for beer drinkers.
“We’ve obviously got a lot of competition, yet what we’re doing is we’re showcasing beer in a bigger shout between all the breweries,” he said.
“And what that’s doing is it’s making it a more attractive package for people coming from interstate and Perth and Asia to come to this region to visit four or five breweries instead of targeting just one.