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Check Out The Australian Cider Awards Winners List
Thorny Devil wants you to live and learn all about beer, Australia’s best craft beer and gives you updates about Australian Cider Awards: so we give you all the craft beer news = globally; hope the following article helps you understand more about beer and the best craft beer
We are living in a post-truth world. A world where facts don’t matter any more. You don’t need to follow US politics to know this. You only need to look in the cider fridge at your local bottle shop.
There you will find cans of Little Green Sweet Apple Cider, a new product from drinks multinational CUB. Pick one up and read the blurb on the side. “Springtime,” it says, “sees our orchards overflow with little green apples …”
Wait! Whoa! What? It’s springtime and the orchards are overflowing with apples? Um … no. There are no apples in orchards in spring. Ever. Anywhere. It doesn’t happen. Autumn is when orchards overflow with apples. Autumn. Not spring.
Countless well-paid marketing, design and sales people worked hard to develop this new product. Did no one, at any stage of the process, notice this clanger? Are we all really so divorced from the source of our food and drink that not one person in the Little Green team knows how apples grow?
Or, worse, did someone high up the marketing chain decide — after some focus group testing of the product, perhaps — that “springtime sees our orchards overflow” sounds nicer than “autumntime sees our orchards overflow” and fits better with the generously funded promotional campaign launch in spring, even though it’s not true?
Ah, enough of the bullshit. Let’s talk about real ciders made from real apples harvested in the real world — in autumn.
The Australian Cider Awards were announced last week and for the second year running Tasmanian producer Willie Smith’s walked away with the top gong.
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