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There are a lot of very talented people in the craft beer world. And not just the brewers either. In our relatively short lifetime, The Crafty Pint has been lucky enough to work with a number of filmmakers, editors and cameramen to shoot short films on various aspects of the beer industry and document some of our events. We’ve had the travel journal from our trip to Goat Island, a music video for the Beer Song and sweet little wraps of events like those from the first ever GABS and the Gypsy & The Goat.
And today we’re kicking off the latest partnership, with the launch of Crafty Tales. This will be an occasional series of short films looking at different personalities and themes within Australian craft beer. It is being shot, edited (and pretty much everything else) by the team at Melbourne’s New McPherson video agency. Founder James McPherson is an avid home brewer and part of the Australian National Homebrewing Conference team and approached The Crafty Pint last year asking if we would help them with their next in house “love project”; in other words, a project that wasn’t for a client but that they wanted to do for fun and experimentation.
We jumped at the chance, worked out some stories to approach and set about lining up opportunities. The first video, which you’ll find atop our TV page, features the story of Mountain Goat from Dave Bonighton’s home brew days and daft fancy dress to their plans for the future. Next up will be a look at Boneyard Brewing, the spin off from Josie Bones that has seen founder Chris Badenoch hook up with award-winning home brewer and beer judge Brendan Sullivan to start producing some rather good beers at 3 Ravens.
We threw a few questions at James to find out why they were doing it…
What’s your relationship with beer and brewing?
I drank my fair share of Carlton Cold and Hahn Ice as a teenager, and as hard as it is to believe today, I thought it was prettyâ¦ prettyâ¦ good. It wasnât until I first enjoyed Little Creatures Pale Ale that I discovered what beer could be. Back then, Little Creatures wasnât even available in Victoria, so to sate my need for Cascade hops I had to learn how to brew. After a good friend introduced me to Grain and Grape, I discovered a whole sub culture of homebrewing, through which I became involved with the Australian National Homebrewing Conference and the somewhat intense world of clubs.
My love of beer is often challenged by periods of wine quaffing, intermittent fitness and big hop fatigue, but Iâve found the joy beer is, in that there is always something you havenât tasted (never more than now).
Why did you decide to do Crafty Tales?
Well it doesnât hurt to know the brewerâ¦ but really itâs a studio projectâ¦ a love job. Weâre pretty good at telling stories, and as far as we can tell â in the visual medium â the Aussie craft brewing scene is under represented.
For More Info See: https://craftypint.com/news