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Thorny Devil Craft Beer is available online, or you can purchase our Pale Ale or Blonde Ale at your local bottle shop and in your local craft beer bar, your pub, hotel, club or any fine dining restaurant: if not, ask us = email@example.com and we will organise all: 1800 995 007.
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This Six Percent is Slowly Loosing Grip In Craft Beer Market
Thorny Devil is one of the Australian Best Craft Beer Brewery and gives you all the information about the craft beer market in the country. In the political/economics world, people talk about “the 1 percent” — a small group of elites that control an unbalanced amount of the world’s wealth.
In beer, I guess it’s “the 6 percent.”
According to a new study by Alltech and The Brewers Journal, the number of breweries across the globe is now more than 19,000. The survey found that 17,732, or 94 percent, of these breweries can be defined as craft breweries, meaning that large industrial beer-makers make up just 6 percent. (For the purpose of the survey, a craft brewery was defined as having fewer than 30 staff members or producing less than 5,000 hectolitres per year or having more than 50 percent of the brewery being privately owned.)
Larger breweries still represent 88 percent of the market share by volume.
Despite this overwhelming percentage of the world’s brewery’s being categorized as “craft” breweries, the larger breweries still represent 88 percent of the market share by volume, and about 78 percent by retail dollar value (as craft beer is more expensive as a rule). Part of this is due to the fact that many craft breweries are nanobreweries that make very small batches and maybe only a handful of beers. Another reason is that large industrial brands have had a huge head start along with the financial clout that came with being the only games in town for so long after Prohibition.
But it’s a war of attrition. By drips and drabs, the slow flow of craft beer is a steadily rising tide. While no one expects the big brands to go belly up anytime soon, there is a sense that someday, some of them will suffer the proverbial death by 1,000 paper cuts.
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