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Inherent in the process of making beer are so many opportunities. Thorny Devil get to create new flavours, and learn about different techniques. But most of all, we get to share it with people and spread the word about just how exceptional craft brews can be. We get to explore and connect and learn, uniting those who value meticulously curated brews. Knowing the difference between marketing fluff and something truly handcrafted—with our simple, homespun blends.
Fox in the Corn’s Craftiness
We were immediately suspicious when we received a beautifully presented media release from a Creative Director about a new venue in Melbourne’s west. Furthermore, it was for a pasta restaurant in Footscray – not a combination of words that filled us with confidence as to the quality of the beer list. We delved a little further. However, as they claimed to be offering a “fantastic selection of worldly craft beer”.
Lo and behold, opening page: Sours. Page two: More sours. Page three: Fruit sours & fruit beers.
And a fine selection too: Boatrocker, Mash and Two Metre Tall of the locals; Mikkeller, Boon, LoverBeer, Rodenbach, Tilquin and De Ranke among the internationals. There followed pages of lagers, IPAs, dark beers, Abbey and farmhouse beers – even meads.
Talk to people about beer
The way he tends to do it is simple. The food menu that’s handed to diners when they come in also includes the non-beer beverages. But should they say they’re after beer, Josh will get a nod from the waiter and leave his post behind the eight taps that sit front and centre on the bar, pick up a beer menu (11 pages and counting on our last visit) and take up the conversation: “Mind if I give you a couple of samples?”
Josh explained he might give them a Mitte [Boatrocker’s gold medal-winning Berliner Weisse] and a fruit sour and they’ll often say, ‘This isn’t beer.’ It gets them thinking and talking about beers. Then they might go on to ask for a recommendation; maybe a Rodenbach Grand Cru if they normally drink red wine, a gueuze if they prefer white.
He said it’s kind of like they’re stuck there: they’re in there to have food but he might as well do a pitch for a variety of beers. If he is about to get them a glass of red or white he may as well ask for their opinion on those beers.
For More Information See: https://craftypint.com/news