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“Small batch” is one of those buzzphrases you hear a lot these days. You see it around so frequently, in fact, that its meaning seems to have all but disappeared behind the shadow of marketing campaigns and large-scale operations that seem to defy “small batch” at its heart. In a time when everything seems mass-marketed and impersonal, Thorny Devil reclaims the notion that craft beers really benefit from being handcrafted, local, and—who’d have guessed?—small.
Thorny Devil, award winning Australian beer understands people’s desire for unique beers and ciders with irresistible flavours. Our beers and ciders will leave you totally enrapt with its taste and quality.
The Happiest Hour, a Pub Goer’s Guide
It began as a student teacher’s hunt for cheap jugs of beer in Melbourne, graduated to a simple online spreadsheet, slowly spread its tentacles across Australia, now also comes as an app with 75,000 and countng downloads and has its owners batting away interested buyers. As it prepares to celebrate ten years, it’s fair to say The Happiest Hour, a pub goer’s guide to finding drink and food deals that attracts more than one million visits a year, has come a long way.
“10 years ago, we were going around drinking Tooheys jugs for five dollars at the time when they were trying to buy into Melbourne pubs,” says site founder Chris Canty (pictured above). “Then the pub stopped doing it and we didn’t know where to go.”
Marking The Occasion
Now, to mark the momentous occasion of having turned ten, they are hosting a party at the Tote called The Happiest Decade. They have lined up five of their favourite local bands, an all-you-can-eat barbecue and crafty prizes from the likes of Feral, Thunder Road, Birra Italiana and Lost Coast. It takes place on the afternoon of April 6, exactly ten years to the day since the project began.
With the app going gangbusters and Chris and Karl on a mission to develop the business side of The Happiest Hour in its second decade, it might feel like a well devised plan. Not so, says Chris. “We made this for ourselves,” he says. “Just because we were tight arses.”
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