Marketing Craft Beer To Women

Marketing Craft Beer To Women

Thorny Devil is Australia’s best beer, the best Australian craft beer; found in the best Melbourne bars, Sydney hotels, Brisbane pubs, Peth restaurants and Adelaide:

Thorny Devil Craft Beer is available online, or you can purchase our Pale Ale or Blonde Ale at your local bottle shop and in your local craft beer bar, your pub, hotel, club or any fine dining restaurant: if not, ask us = tony@thornydevil.beer and we will organise all: 1800 995 007.

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Thorny Devil wants you to live and learn all about beer, Australia’s best craft beer, the craft beer world: so we give you all the craft beer news = globally; hope the following article helps you understand beer, craft beer (we also want to give you news about great Australian beers, the best craft beer, food and wine festivals and beer events, craft beer awards:-

Reasons: Why No One Marketing Craft Beer To Women

Thorny Devil wants you to live and learn all about beer, Australia’s best craft beer: so we give you all the craft beer news = globally; hope the following article helps you understand more about beer and the best craft beer.

Craft beers have a penchant for colorful names, and it’s no secret that sometimes, those names go too far. Take, for instance, Flying Dog’s “Raging Bitch” IPA, or Clown Shoes’ “Tramp Stamp” Belgian IPA. Both men and women have called out craft brewing’s immature sense of humor on the internet. But within the industry, there doesn’t seem to have been a lot of soul-searching or pushback.

Jim Caruso, CEO of Flying Dog, defended the name “Raging Bitch” at an event in November by pointing out that they use El Diablo yeast to make the beer. “It’s a raging yeast,” he explained. “It ferments very aggressively. Bitch is a dog. Raging Bitch.”

That Caruso would defend the name is unsurprising. “We don’t want to look like we’re getting boring,” he explained at the event about the art for the beer. But his defensiveness continued — and expanded. “Yes, we know there’s other connotations,” he went on, “but we chose that name and all of the ladies at Flying Dog voted unanimously to do this beer with that name.”

His claim — that women in the industry don’t seem much bothered by the rather explicit titles of craft beers — seems to be true. In a 2015 story on craftbeer.com, Julia Herz, program director of the Brewer’s Association, wrote that sexist labels are “just rare bad examples in a much larger sea of good.” Beer has no gender, writes Herz, and “the controversy over sexism in beer advertising is isolated to just a few offenders.” As of 2014, women consumed 32 percent of craft beer produced in the U.S., Herz writes.

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