Microbrewery Success: Coldstream Brewery

Microbrewery Success: Coldstream Brewery

Thorny Devil broadens people’s horizons. Showing them the amazing results that are achieved through the chance to slow things down. Provide ultimate care and exacting detail to every step of the process. Indeed, lovingly pouring our hearts and souls into each glass. This level of mindfulness is what differentiates Thorny Devil craft beers from those mass-produced cans lining store shelves. It’s what our beers are all about.

We truly believe beer is about experimenting, exploring and having fun. Thorny Devil brews beers and ciders that ignite drinker’s taste buds. Thorny Devil is available at local events and festivals.

 

Coldstream Brewery

Coldstream Brewery

It would seem that the phrase “craft beer” has been deemed clickbait worthy by editors in the media in the past year. Eventually, where once you’d struggle to find any coverage of beer anywhere in the Australian mainstream. Now you’ll find several articles a week. Hence, this week has been no different. Whether it’s Bacchus garnering coverage for its cheeky B20 event in Brisbane or the heartwarming tale of the childhood friends, Rohan Peters and Mike Basset. Running Coldstream who the Sydney Morning Herald celebrated for running “one of Australia’s most successful micro breweries”. Particularly, the article “It’s bottoms up at Coldstream Brewery”.

It’s a claim that’s backed up within the article. They are “turning over in excess of $10 million a year” (mostly from sales of Coldstream Cider). Exporting to Singapore, Hong Kong, Taiwan and, soon, mainland China. Their products are sold in Dan Murphy’s and BWS. Hence, they’ve been “the official cider of the Australian Grand Prix and Moto GP for three years now.”

 

Craft Beer Love

For small, independent craft brewers, one of the advantages they have over the brands coming from multinational behemoths is their story. Given these points, being unique, colourful and an integral part of why drinkers are drawn to support them. If drinkers lose faith or begin to question whether these stories are genuine, this strength is undermined.

According to Peters, there has been no deliberate intention to mislead, just a set of circumstances they faced as a growing business. Here, him, at the same time being prompt and open with his responses. Theirs is merely one shade in a wider spectrum of grey areas within craft beer. In any event, whether to do with labelling. Specifically, should breweries who outsource some or all of their production state on the packaging that they’re not brewed in-house, for example? Or the issue of tap contracts? Can small breweries really complain about the actions of CUB or Lion? When, in some cases, they install their own taps or help fund the installation of tap systems in return for lengthy stays in a venue?

 

For More Information See: https://craftypint.com/news

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