New Zealand Brewery: Yeastie Boys

New Zealand Brewery: Yeastie Boys

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New Zealand Brewery: Yeastie Boys

Yeastie Boys

If one were to select an international brewery that could claim to be honorary Aussie it would be hard to look past New Zealand’s Yeastie Boys.

One or both of Sam Possenniskie and Stu McKinlay seem to spend vast swathes of each year here. They’ve completed multiple collaborations in multiple states (geographically and physically). Markedly, winning People’s Choice vote at GABS and Stu’s pants are legendary throughout the beer world. What’s more? Their most recent achievement is staggering enough to warrant coverage regardless.


Planning for World Domination

They were planning to launch a crowd-funding campaign to raise half a million Kiwi dollars. Specifically, to fund the next stage in their plan for world domination. The money will help send Stu to the UK to establish their business: brewing at BrewDog with a distribution channel into Europe. Up to 500,000 shares (12.5 percent of the business) were up for grabs with pledgers able to contribute between $500 and $2,000 – for merch discounts, invite to the AGM and after party, and first refusal on limited release beers – and $20,000 for bigger discounts and ordinary shares with full voting rights.

The campaign was run with Kiwi crowdfunding platform Pledgeme, whose CEO Anna Guenther was at the event.

“We are really impressed with Stu and the team’s efforts in putting the campaign together and activating their crowd. This is a great success for a New Zealand company with big ambitions.”


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