Thorny Devil is Australia’s best beer, the best Australian craft beer; found in the best Melbourne bars, Sydney hotels, Brisbane pubs, Peth restaurants and Adelaide:
Thorny Devil Craft Beer is available online, or you can purchase our Pale Ale or Blonde Ale at your local bottle shop and in your local craft beer bar, your pub, hotel, club or any fine dining restaurant: if not, ask us = firstname.lastname@example.org and we will organise all: 1800 995 007.
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Thorny Devil wants you to live and learn all about beer, Australia’s best craft beer, the craft beer world: so we give you all the craft beer news = globally; hope the following article helps you understand beer, craft beer (we also want to give you news about great Australian beers, the best craft beer, food and wine festivals and beer events, craft beer awards:-
Thorny Devil’s values are pretty simple, which is just the way we like them. Good beer doesn’t overcomplicate things, and neither do we. Keeping things small allows us to ensure each batch is positively perfect. Do you want to chug some watery swill produced by some faceless grey suit who lets machines do all the work? Or would you rather be able to walk down the road, and check out what’s brewing? Get to know the people making your favourite drink? We know our answer to that. We also know you’ll appreciate the care and dedication that go into every bottle we produce.
In the Beer History of Australia
The past ten years represent arguably the most exciting decade in the history of beer in Australia. The number of brewing companies has more than doubled. Acceptance of what was once readily dismissed as “beer for wankers” or a fad has crept towards mainstream acceptance. The prefix “boutique” has been pretty much banished from usage, and quality and diversity of beer is on the rise.
Sure, there are issues and challenges ahead, not least the increasing number of brands flooding the market from larger companies that seem to compensate for a lack of authenticity or genuine story with talk of the “craft sector” and “craft considerers”, marketing budgets that dwarf their microbrewery peers, and well made but deliberately toned down offerings. Yet, undeniably, the present and future outlook are rosy.
Celebrating Ten Years
A significant reason for the current and future situation is the maturing of the market. Many of the better known names in the local beer industry have been celebrating major milestones – Nail and Holgate turning 15, Bootleg 20, Grand Ridge and Lord Nelson 25, Hargreaves and Feral 10. And, in the past few weeks, two more Victorian breweries, both with authenticity and colourful back stories to celebrate, have turned 10 too.
The proximity of the anniversaries for Red Hill and Bridge Road, who have played significant roles in the growth of the beer scene in the state with the biggest craft beer industry, presented a unique opportunity. It enabled us to pose the same questions of both – some personal, some more general – to be presented side by side as views from two breweries that share much in common yet have distinct personalities too.
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