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Beer isn’t some high school crush around these parts. It’s more like our soulmate, and there’s no chance it’ll become “the one that got away.” To put it succinctly: beer is our true love. But it’s not just the liquid gold we’re fanatics about. Thorny Devil love everything that beer has the potential to represent. Inherent in the process of making beer are so many opportunities. We get to create new flavours, and learn about different techniques Most of all, we get to share it with people and spread the word about just how exceptional craft brews can be.
An old dog learning new tricks?
This week saw Coopers launch its 15th Vintage Ale. Its biggest yet with a bitterness 50 percent higher than any of its predecessors. It is also the major sponsor for this weekend’s Adelaide Beer & BBQ Festival, and was the sponsor for the Craft Beer College. Additionally, glassware at this year’s Great Australasian Beer SpecTAPular in May and will be heavily involved in next month’s Bendigo on the Hop festival. It seems clear that as it continues to grow. Its overall sales were up to 4.7 percent in the past year. Australia’s largest independent brewer is becoming, if anything, more relevant to the country’s craft beer industry. Positively speaking, even with annual volume that dwarfs that of every small brewing company combined.
At the ripe old age of 153, and still producing founder Thomas’ original Sparkling Ale. It also recently announced a deal to brew Brooklyn Lager for the draught market locally. This, while importing and distributing its core packaged range and a small but, in time, growing number of the New Yorkers’ specialty beers. So is it a case of an old dog learning new tricks? Or a business continuing to plough? Its unique furrow surrounded by a young industry that’s merely doing what they’ve done all along, albeit with more bells and whistles?
Sparkling Ale is the grandaddy of craft beers
“We have good craft credentials and have crafted beers. Sparkling Ale is the grandaddy of craft beers and Thomas Cooper was the original craft brewer.”
With a genuine story – probably the greatest of all Australian brewing stories – to tell that they share much in common with the younger, smaller breweries changing the face of beer here today. There is no need to enhance or fabricate tales or legends. They’re the survivor that kept brewing ales when all others were swallowed up by the rise of industrial lager brewers. And, as Cam points out, several of Thomas’ descendants were in attendance at the three Vintage Ale launches this week in Adelaide, Sydney and Melbourne.
Mel Cooper speaks at the Melbourne launch of Coopers 2015 Vintage AleAs for the beer that was being launched (alongside the now very different 2010 for those, like The Crafty Pint, lucky enough to be invited), it’s the hoppiest yet, a sign of Coopers’ brewing team moving with the times.
For More Information See: https://craftypint.com/news