Still on UK Craft Beer market is Crowded and Infancy

Still on UK Craft Beer market is Crowded and Infancy

Still on UK Craft Beer market is Crowded and Infancy

Hop Stuff Brewery started with one man and his dog. Four years later, a 22-strong team of beer lovers produce more than 400 kegs a week in the heart of Royal Arsenal, London.

Thanks to a new canning line, capable of producing 25,000 cans a day, the crowfunding success story is well and truly up and running. The new brewery will be capable of pumping out close to 1,000 kegs a week. 

Finally we can have sufficient stock to focus on rolling out Hop Stuff beers across London and the UK both in the on and off-trade,’ brewery founder James Yeomans told Imbibe.

‘The UK craft beer market is both crowded, and still in its infancy,’ Yeomans says. ‘There are a lot of brewers out there and the innovation in the market is happening at such a quick pace. New ideas and processes are pioneered all of the time, leading to the production of better quality beers than ever before.’

As part of its 2017 expansion plan, Hop Stuff will be working closely with key on-trade partners to promote its core session beers like the Four Hour Session and Unfiltered Pilsner.

‘The UK on-trade is the cornerstone of our business,’ Yeomans said. ‘It’s a hugely important space for us. We love after work drinks, summer beer gardens and warm winter pubs.

‘The UK off-trade is a space we’ve never really played in, primarily due to stock constraints and challenges maintaining a core keg and cask range,’ he adds. ‘The luxury we have in the new brewery is space and capacity.’