The White Rabbit of Craft Beers

The White Rabbit of Craft Beers

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Remember Lewis Carroll’s White Rabbit? Well, he’s brewing something now! Thorny Devil got a glimpse of that. Up above the new White Rabbit barrel hall at the Geelong complex sits an open fermenter in a temperature and environment controlled room. On the wall of that room, where the yeast bubbles away developing its flavours and character.



Down the Rabbit Hole

“How puzzling all these changes are! I’m never sure what I’m going to be, from one minute to another.”

They couldn’t have found a quote more apt, unless it was the White Rabbit himself uttering those words to the Caterpillar instead of Alice. Regardless, the changes underway at White Rabbit are considerable, from the 150km move from its original Healesville home to the burgeoning barrel program that can now come into its own thanks to the increased space available at Geelong.

With the formal opening festivities completed in early December, work is now underway for head brewer Jeremy Halse and his team to get the barrel program chugging along. The stock of barrels currently sits at around 120, with more in the woodwork as beers come of age. For Jeremy, the program is one of the most exciting endeavours he has been a part of since joining the White Rabbit.



Together with Little Creatures

The White Rabbit



White Rabbit and Little Creatures marketing manager Ash Cranston (left with Jeremy) has seen the development of the brewery from a pile of dirt – in fact, he was the man who broke ground at Healesville after they got their liquor licence. Seeing the brewery come into its own and stand apart from its Little Creatures stablemate has been an incredible thing to watch, he says.


Part of that process included developing a look and feel for White Rabbit that helped it stand apart from the Little Creatures brand. With the backing of Creatures and the wider Lion group, the barrel program is expected to provide a bridge between the “pointy end” of the craft beer market and the wider public, who are still in education mode when it comes to barrels and rarer sour styles of beer, Ash says.


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