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Thorny Devil wants you to live and learn all about beer, Australia’s best craft beer, the craft beer world: so we give you all the craft beer news = globally; hope the following article helps you understand beer, craft beer (we also want to give you news about great Australian beers, the best craft beer, food and wine festivals and beer events, craft beer awards:-
Thorny Devil wants you to live and learn all about beer, Australia’s best craft beer: so we give you all the craft beer news = globally; hope the following article helps you understand more about beer and the best craft beer:
Brewery taps the global thirst for craft beers
Michael Conrad and his business partner poured the first beer in their boutique bar and brewery in inner-city Brisbane a little more than three years ago, aiming to pair good food in a fun setting with the growing popularity of craft beer across Australia.
Now, their Newstead Brewing Company team has the capacity to produce 1.5 million litres of their range of craft beers, their blends are stocked in 280 pubs and bars across the eastern seaboard, and the company is eyeing a suitably boutique international expansion.
“It has all just been a progression. It just happened a lot faster than any of us had planned,” Mr Conrad said. And they are just getting started.
Last month they opened their new bar and production headquarters in Queensland beer’s heartland, Milton, nestled between Lion’s XXXX brewery and the home of Queensland rugby league Suncorp Stadium.
If they scaled up production, peak capacity could be 5 million litres of their amber fluid.
“We’re drawing in a wider audience,” Mr Conrad said.
“My business partner’s family owned the building for 15 years. We decided it would make a great spot to build a brewery. It doesn’t hurt having an extra brewery in the suburb.”
He notes the recent proliferation of beer-focused bars in the region. “It has grown into a little beery destination,” he said.
Veteran restaurant owner Mr Conrad and his co-owner, brewer Mark Howes, have ambitions to export to niche areas of southeast China and Japan, where the middle classes shares Australians’ thirst for premium beers.
“To have a footprint on the world instead of dominance, that’s our aim,” Mr Conrad said.
All this would come as no surprise to IbisWorld industry analyst Andrew Ledovskikh, who has charted the craft beer segment’s double-digit growth over the last five years.
“Craft beer has managed to buck the trend of falling per capita beer consumption due to consumer preferences shifting towards premium goods,” he said in a report into craft beer last year.
“Industry revenue is expected to increase at 11.7 per cent a year over the five years through 2016-2017, to reach $454.2m.”
While the two major companies, Lion and SABMiller, control more than 85 per cent of the beer-production market, they are also getting into the segment, buying up popular brands and breweries.
In their full-year trading update in February, Lion CEO Stuart Irvine said the “high-value” craft beer segment was a key focus for the company. He said brands James Squire and Little Creatures were delivering “solid growth”.
For Mr Conrad and his colleagues, they are happy with the inroads they have made and the change in culture facilitated by the rise of craft beer. “We aren’t planning world domination,” he said. “We’re in the craft industry, not the mainstream.’’
For more information on this craft beer article, or get other beer, bar, pub, bottle shop specials, or craft beer discounts go to: http://www.theaustralian.com.au