White Rabbit brewery in Geelong

White Rabbit brewery in Geelong

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White Rabbit brewery in Geelong

White Rabbit brewery

Little Creatures’ little sibling is to leave its warren in Healesville and move to a new home in Geelong. Lion is to build a new dedicated White Rabbit brewery in one of the currently vacant buildings at its Little Creatures Geelong site. Particularly, where Dark Ale production had previously been moved, and will close down the site and venue in Healesville. The existing White Rabbit brewery will remain operational until May. Meanwhile, what will happen to the equipment is as yet undecided.

Lion confirmed its decision yesterday to The Shout. With the move of the brand launched in the Yarra Valley in 2009 coming after an “extensive review”. They accept there will be a “small number of redundancies”. As a result, they are looking to move staff to positions elsewhere within the business where possible.

 

Lion’s Media Statement

Lion stated that White Rabbit is an essential part of their craft portfolio and it is becoming increasingly popular with lovers of great craft beer. Unfortunately, their ability to expand our brewing capability to meet the growing demand is restricted at the Healesville site so they have decided to move White Rabbit to their Geelong Brewery where they will be better able to meet demand. They will be making a sizeable investment in their Geelong site to accommodate White Rabbit.

The craft beer category continues to experience strong growth in Australia and Lion is committed to investing in innovation, their craft beer brands and breweries to ensure the future growth and sustainability of their portfolio. At this time of growth in craft beer, it is important that they continue to assess their operations to ensure they are equipped to leverage the opportunities that exist in the category.

 

 

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